Burley Nonprofit Expanding Support Services for Mini-Cassia Families

A Burley organization that’s quietly become a lifeline for a lot of Mini-Cassia families is continuing to grow in a big way this week.

Simply Hope Family Outreach Center in Burley announced new expansion efforts tied to its “Bricks of Hope” campaign as the nonprofit works toward building a larger facility to support local youth and families. The organization helps families dealing with addiction, grief, divorce, mental health struggles, and other major life challenges throughout the Mini-Cassia area.

Simply Hope says the community response has been incredibly strong, with volunteers, local businesses, and residents continuing to support the project through donations and outreach efforts. Organizers say the expanded facility would help provide additional teen programs, support groups, family counseling resources, and safe spaces for local youth.

The nonprofit currently serves hundreds of people in the Burley and Rupert area every year and also provides meals, after-school programs, addiction recovery support, and family assistance resources. According to the organization, more than 18,000 meals have already been served through its outreach efforts.

And honestly, in a world where everybody likes to complain that “nobody helps anybody anymore,” places like Simply Hope are proof that communities still absolutely show up when families need support.

The organization says the goal isn’t just building a bigger building — it’s building stronger connections and healthier futures for families across the Mini-Cassia area.

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Gina Jameson

Morning Show Host - Program Director at Lee Family Broadcasting

Gina Jameson is a proud graduate of both the University of Idaho with a Bachelors in Journalism, and Gonzaga University where she earned her master’s degree in Communication Leadership Studies. With more than two decades of experience in the media and journalism field, she has built a career that spans print, radio, and television, giving her a deep understanding of how stories connect communities and shape conversations.

Gina believes in the power of local media to make a difference, whether by keeping listeners informed, giving a platform to local voices, or providing a soundtrack to their day.

Now, as she returns to Lee Family Broadcasting at the helm of Hot100 FM, Gina is especially excited to reconnect with the Magic Valley community she calls home. She is grateful for the opportunity to combine her professional expertise with her personal love of music, entertainment, and storytelling.

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